Advancing Media Diplomacy, Narrative Power & Strategic Influence

Media Diplomacy Studies (MDS) is a specialised research, policy and strategic engagement platform dedicated to advancing the study and practise of media diplomacy, strategic communication, narrative power, perception management, public diplomacy and international image projection. Operating at the intersection of media, diplomacy and international relations, MDS examines how states, institutions and societies communicate identity, build credibility, shape international perceptions and exercise influence in an increasingly complex global information environment. Through research, policy dialogue, publications, high-level convening and scholar-practitioner engagement, MDS seeks to strengthen Nigeria’s and Africa's capacity to communicate credibly, engage strategically and participate more effectively in the global contest for ideas, narratives and influence.